Marketing Research Seminars

Marketing Research Seminars

Department of Marketing, University of Auckland

A series of seminars from the Department of Marketing at the University of Auckland Business School.

Speakers
Community
Professor Valentyna Melnyk
Cicy Xiaoxi Zhu
Pragea Putra
Prof. Manfred Krafft
Mr Sanghyub John Lee
Dr. Naomi Mandel
Claire Beach
Prof. Rana Muhammad Ayyub
+21
Dr. Emmy van Esch
Mr Sanghyub John Lee
Tim Otto
Professor Valentyna Melnyk
Cicy Xiaoxi Zhu
Prof. Manfred Krafft
Dr. Naomi Mandel
Claire Beach
+62
Department of Marketing
Department of Marketing

June 2025

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Understanding Consumer Responses to Sustainability Labelling: Cognitive Biases, Cultural Contexts, and Purchase Behaviour
Wed @ 1am
University of Auckland

Understanding Consumer Responses to Sustainability Labelling: Cognitive Biases, Cultural Contexts, and Purchase Behaviour

LL
Lin Liu
University of Auckland
Wednesday, June 25, 2025 1:00 PM (GMT+12)
RSVP to seminar

Published seminars

Unpacking the underconsumption core phenomenon
Jun 18
University of Auckland

Unpacking the underconsumption core phenomenon

Sissi Liu, University of Auckland
When brands cross the line: how left and right judge moral violations differently
May 8
University of Auckland

When brands cross the line: how left and right judge moral violations differently

Divya Tewari, University of Auckland
Effects of Product Category Inflation on Purchase Shares of Organic Products
Mar 25
University of Münster

Effects of Product Category Inflation on Purchase Shares of Organic Products

Manfred Krafft, University of Münster
The value of ratings inflation
Mar 19
University of Auckland

The value of ratings inflation

Sylvia Gao, University of Auckland
Improving the Observability of Platform-Based Advertising: How the Australian Ad Observatory Helps Examine and Address(?) the Healthiness of Digital Advertising
Jan 23
University of Melbourne

Improving the Observability of Platform-Based Advertising: How the Australian Ad Observatory Helps Examine and Address(?) the Healthiness of Digital Advertising

Christine Parker, University of Melbourne
Reflections on the Research and Publishing Process
Jun 2024
London Business School

Reflections on the Research and Publishing Process

Bruce Hardie, London Business School
A Simple Model with Seasonal Effects for Noncontractual Settings
Jun 2024
London Business School

A Simple Model with Seasonal Effects for Noncontractual Settings

Bruce Hardie, London Business School
Workshop - Storify your research: How to position a paper at leading journal level?
Jun 2024
University of Sydney

Workshop - Storify your research: How to position a paper at leading journal level?

Tom van Laer, University of Sydney
How stories change reality, particularly in the cases of climate change and social conflict: A summary of 15 years of research in 30 minutes
Jun 2024
University of Sydney

How stories change reality, particularly in the cases of climate change and social conflict: A summary of 15 years of research in 30 minutes

Tom van Laer, University of Sydney