Workshop - Storify your research: How to position a paper at leading journal level?

This workshop is designed for PhD students and Early Career Researchers eager to enhance their publication success, offering them the insights and skills necessary to navigate the competitive world of academic journals. Participants are required to read the introduction of van Laer et al. (2019) published in the Journal of Consumer Research (JCR) prior to attending the workshop.

Focusing on the art of positioning your academic research for publication in leading journals, Tom van Laer will guide participants through the essential steps of crafting a compelling narrative that enhances the visibility and impact of their papers. Learn how to identify and emphasize the most critical section of your research paper; understand the significance of building upon existing literature to present new ideas effectively; gain insights into strategically setting the scene, stating the current state of art, and promising innovative solutions to existing problems. Participants will engage in an interactive analysis, applying the discussed concepts to a sample article. This hands-on approach will help solidify understanding and application of the techniques in real-world scenarios. Attendees will leave the workshop equipped with practical tools and a clear strategy to position their research papers effectively, enhancing their chances of publication in prestigious academic journals.